Privacy Policy

This privacy policy explains how Lower Micklin Farm use any personal information we collect about you when you use this website or contact us by phone.  We will not sell, rent, share, or exchange your information to any individual or to any individual or third-party company in ways different from what is disclosed in this Privacy Policy.

How your personal data is collected?
We may collect personal data about you via the telephone or via our website when you make an enquiry, use the contact us form or make a booking. The information we collect is:

  1. Identity Data such as your first name, last name and title~
    2. Contact Data such as how you may be contacted, for example your address, email address and telephone numbers.
    3. Transaction Data which relates to any transactions you have carried out with us, such as details about deposit payments made via our website.

For Financial Data, Lower Micklin Farm uses an online e-commerce platform company called FreetoBook. When you make a deposit payment via Lower Micklin Farm website, FreetoBook stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction and for our accounting purposes. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read FreetoBook Privacy Notice at the bottom of this page.

How we use your personal data?
We only use your Personal Data to provide you with the services you request and to process and deliver your booking.

If you have consented to receive marketing, we will use your Identity and Contact Data to send you newsletters and notifications of special offers. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email us at

If you make a booking via Lower Micklin Farm website your Financial Data is stored and managed by our online e-commerce platform company Free to Book as explained above. All this Data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

Access to your information and correction
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Other websites
Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 25 May 2018.
How to contact us
Please contact us if you have any questions about our privacy policy or information we hold about you: by email or phone 01889 0590119


Lower Micklin Farm, Alton Road, Denstone, ST14 5DJ
01889 590119